For Agents

Expand your market and reach new second home 

and vacation home buyers.

Earn More in the Second Home Market With Sotheby’s Turnkey Program

Expand your market and reach new second home buyers. No matter where you’re based or licensed, you can earn by referring clients. Collect up to 3% referral commission when you help your clients purchase a second home in the Caribbean West Indies. We do the legwork — including tours, inspections and escrow — and keep you in the loop along the way. Your client relationships are yours to keep — that’s why we partner with you and your client to guide you through every step of the way.

Special Webinar Invitation

Join our 15-minute webinar to learn how you can earn 3% referral commission on buy-side transactions, ways to share Sotheby’s with your database and more.

Spread the Word on Social

Share our listings and the benefits of Caribbean luxury second home properties on your social channels (Facebook, Instagram, Twitter, LinkedIn).

Send a Text Message

Use scripted messages to introduce your clients to Sotheby’s luxury second homes, share listings and schedule a tour.

Email Your Contacts

Use our email scripts to explain the benefits of luxury second homes to your network and share your favorite listings.

Share an Inspiring Video

Download and post our videos on your social media channels and in your email campaigns to easily explain the benefits of Sotheby’s second home properties to your network.

Create a Second Home Landing Page

Use our assets to add a dedicated landing page to your website to generate second home buyer leads.

Engage Your Prospects With Webinar Series

Use our Webinar series to engage and stay relevant as your clients explore the possibilities of owning property in the Caribbean West Indies.

3 Key Metrics to Determine Your Campaign Sales Potential

The following are the calculations for potential performance of a marketing campaign targeting a database of 5,000 leads with the goal of selling Caribbean vacation homes.

Conversion Rate: 1%

Out of the 5,000 leads, a 1% conversion rate means that 50 leads will convert into potential buyers.

Property Tour Rate: 30%

Assuming a property tour rate of 30%, out of the 50 potential buyers, 30% will take a tour of the properties. This results in 15 leads who will go on property tours.

Purchase Rate: 20%

Finally, assuming a purchase rate of 20%, out of the 30 leads who took property tours, 20% will make a purchase. This translates to 3 leads who will potentially purchase a Caribbean second home or a vacation home.

Considering the provided conversion rate, property tour rate, and purchase rate, the marketing initiative could potentially yield approximately three sales of Caribbean second homes or vacation properties from the initial 5,000 leads in your database. Valued at an average price of $1,750,000 per property, this equates to a total sales of $5,250,000.